Introduce the Ledlenser brand to the US market, gain market share, and tell the stories of the dedicated few who sacrifice convention and comfort to follow their passions.
To show how Ledlenser products help these diehards master their crafts, we crisscrossed the United States capturing footage of our subjects in their native environments - slacklining in Joshua Tree, flying through Alaska’s unforgiving skies, braving frigid Colorado rivers and shaping steel in Northwestern machine shops. Viewers followed the journey via LedLenser’s social channels and were encouraged to share their own limit-pushing stories with the #LEDBYLIGHT hashtag.
Each of Ledlenser’s digital touchpoints told a different chapter of the #LEDBYLIGHT story. To follow along, users traversed Ledlenser’s #LEDBYLIGHT microsite, brand website and social channels. We developed assets for each stop, including - short films, a library of campaign images, cinemagraphs and a host of digital advertisements that we deployed across social channels and advertising networks. We managed the campaign from ideation to deployment.
Jourdain May / Sr. Content Producer / Filmmaker
Jourdain May / Sr. Content Producer / Creative Producer