Client / Advertiser
Change is hard for most people, even if that change is designed to make things easier. As TriMet prepared to launch their new fare system, a lot of people were understandably worried. Our goal was to take that worry away.
We decided the best course was to turn something that might be frightening into something fun and friendly. In addition to creating the name and logo for the system, we made the message approachable by developing TriMet’s new spokesblobs, the Hopsters. The Hopsters appeared in print and posters, on buses and trains, and on sidewalks. We created a costume, as well as three dimensional figures as giveaways. Anywhere someone might be nervous, a Hopster was there to make it all right.
The campaign was loved by TriMet, riders and Portland-metro residents. It gave the regional transit authority inroads to a successful product launch and set the stage for what’s ahead. Now we’re all going places, faster and easier than ever.
Steve Cox, Creative Director, Creative Director
Patti Bateman, Associate Creative Director, Designer
Cindi Elsom, Account Supervisor, Account Supervisor
Paula Phillis, Production Director, Production Director
Jenn Hausman, Media Director, Media Director
Helen’s Pacific Costumers, Fabricator, Fabricator
The Savage Way, Media Placement/Application, Sidewalk Graffiti Application
Advertisan, Custom Fabrication/Printer, Custom Fabrication & Printing
Paul Anders, Illustrator, Illustrator