Client / Advertiser
adidas needed help creating an Originals flagship store experience that feels authentic to Chicago.
Our concept leans in to the raw streets of Chicago, where underdogs are born to rise.
Chicago is a town full of underdogs. Hustling, striving, always moving forward. We wanted to capture this unique spirit and inspire our guests to keep going and creating.
Our focus was to increase the sense of Chicago at every touchpoint by bringing essential pieces of the city inside that also felt raw and original like adidas.
Turning brainstorms to sketches and 3D renders into reality, the concept came to fruition throughout the store, from the speaker wall to the fitting rooms and other various dwell spaces.
We produced a custom speaker wall to nod to the old record store that once inhabited the space and created fitting rooms that pay homage to classic silhouettes like the Stan Smith as well as the new, modern icon; the NMD.
We even enlisted Chicago-based “calli-graffiti” artist, Tubs, to create an illustrative and creative edge in the restrooms that brings Chicago’s street art inside the space.
Through local partnerships and insight, the space is filled with moments of discovery to make the experience special and truly unique to its location.
Ali Weber, Associate Account Director, Associate Account Director
Lindsay Willis, Account Supervisor, Account Supervisor
Heather Bonn Tomas, Account Executive, Account Executive
Todd Mueller, Co-Founder, Production Specialist, Co-Founder, Production Specialist
Lindsay Michaelson, Producer, Producer
Jason Strong, Executive Creative Director, Executive Creative Director
David Waters, Creative Director, Creative Director
Robb McNeill, Senior Cultural & Art Director, Senior Cultural & Art Director
Matt Hainley, Senior 3D Designer, Senior 3D Designer
Alyssa Liles, Senior Experiential Designer, Senior Experiential Designer
Sandra Huynh, Senior Designer, Senior Designer
Ellen Risch-Boody, Senior Designer, Senior Designer