Client / Advertiser
Dairy Farmers of Washington needed to stand out in Washington. It also needed to step up and give Washington consumers good reason to feel good about fresh, local Washington dairy.
We made it impossible for consumers to miss Washington dairy, covering the state with outdoor boards and print ads that turned heads with stunning photography, clever headlines and even a popular chef taking a cottage cheese bath.
Our goal was to generate awareness for Washington dairy. With a hard-working media plan and refreshing creative, we did more than just check the awareness box. We turned those eyeballs into clicks, doubling Dairy Farmers of Washington’s website traffic throughout the year.
John O'Connell, Creative Director, Creative Director
Andy Cale, Associate Creative Director, ACD/Writer
Brandt Nelson, Art Director, Art Director
Chris Shults, Senior Designer, Senior Designer
Claire Fisher, Account Supervisor, Account Supervisor
Maria Ekstrand, Group Account Director, Group Account Director