Client / Advertiser
On She Goes
Travel media has long been a white male-dominated industry, portraying a limited view of what travel can be - vacation, luxury, and adventure. When you start telling these stories from the perspectives of women of color, you tap into the different things that travel can mean. It can mean deportation, shattering stereotypes, and solo travel to your country of origin.
On She Goes is a platform by and for women of color, devoted to under-represented travel experiences. The platform covers a range of gender- and racially-nuanced topics related to travel which we explore through editorial, video content series, a podcast, and social media. Since our May 2017 launch, we’ve covered a range of gender- and racially-nuanced topics, such as Black remigration in the south, avoiding cultural appropriation, and the possibility of queer dating while traveling abroad. In addition to long-form editorial, we house a growing collection of travel tips, city guides, and real-time editorial responses to current events that affect the WOC community. On She Goes provides a safe space and a relatable voice to the travel community of women of color. But most importantly, we provide opportunity for WOC creators, and we’ve employed over 110 writers and artists to be featured on our platform so far. We’re not only increasing the number of WOC travel creators who contribute to the existing travel-media narrative, we’re showing that we’re are not a singular group; we offer a variety of
voices, perspectives, and experiences.
We’ve grown our community to over 10K members worldwide, providing a safe space and a relatable voice to the women of color travel community. And most importantly, we’ve created opportunities for WOC creators, giving over 110 writers and artists features on our platform so far.
Dez Ramirez, Creative, Creative
Amy Lam, Creative, Creative
Rebecca Russell, Creative, Creative
Meron Medhanie, Creative, Creative
Serita Wesley, Creative, Creative
Chen Liang, Creative, Creative
David Adams, Creative, Creative
Andrea Bakacs, Creative, Creative
Dana Beaty, Creative, Creative
Alison Berg, Creative, Creative