After three seasons in the NFL, most consumers and fans are aware that Microsoft Surface is the Official Tablet of the NFL. Microsoft needed to keep consumers engaged in the brand, aware of the device’s importance on the gridiron and in everyday life and, most importantly, increase purchase intent.
The centerpiece of the campaign we created is Clap Your Hands, a, cinematic journey that showcases the tablet being utilized by big name NFL players, all to the tune of a very unexpected song. The juxtaposition of big, muscle-bound NFL athletes training cut with the sweet innocence of a child singing an iconic children's song creates a strong visceral effect that positions football and the Surface as not only productive, but fun.
Within 24 hours the spot was picked up by USA Today, Yahoo, Uproxx, Fox Sports and many other outlets.
2016 Clap Your Hands (Digital PR, OOH, Digital, Social, TV (PR), NFL Controlled Media)
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